These were a series of posters in doctors' offices, speaking to patients while they're waiting for the doctor to see them.
This was a coffee table book that celebrates "true icons", or people and things that are "The Real Deal".
Print ads talking to patients about the dangers of counterfeit Viagra, with a loyalty program to get patients to fill their Viagra prescriptions and stick with it.
A microsite gave patients simple, important information at a glance. The entire experience played off the insight that, “men like to fix things”. Thus, The VIAGRA Garage was created.
