Integrated Campaign for the launch of Frigidaire's Professional line of appliances.

Frigidaire has made durable appliances forever. But now they're cranking things up—with the launch of their new line of Professional Appliances. Geared to the serious home-chef, these appliances not only look kick ass, they ARE kick ass!

TV and on-line spots promoted the suite of appliances.

Life-sized fold-out newspaper ads allowed consumers to lay the ad over their current appliances to see what their upgraded kitchen would look like.

Virtual reality allowed consumers to demo the products on their smartphones

Banner ads and OOH units boldly showed the suite of appliances.

Pop-up kitchens in select cities, allowed passerbys to see, touch and even cook with the appliances, by making their own lunch.

Live cooking demonstrations by celebrity chefs in select cities.

Anthem spot for Frigidaire brand.