"Keep the Light On" is Bud Light's new campaign line. So we embraced this idea of Light, and the different ways it could be expressed, with some interesting experiences around it.

This on-line content channel serves up all sorts of "light" moments, with comedic content coming from user-generated, as well as original and branded entertainment.

A more literal take on "Light", is that of photography. This limited partnership with the App "Hipstamatic" allowed users to download the "Bud Light" Hipstapak, giving them the unique ability to create memorable photos using different lighting techniques