I’ve worked extensively in healthcare for the past decade. I’ve done both consumer and professional work.
Print and digital campaign for
SPIRIVA RESPIMAT asthma inhaler.
VYEPTI (Lundbeck)
TV / Social / Digital launch campaign for VYEPT, the first and only A-CGRP IV-infusion for migraine prevention. “Liquid People” capitalized on what made VYEPTI work differently—that it was an IV infusion.
Print and digital campaign for
SPIRIVA RESPIMAT asthma inhaler.
For 68 years, Synthroid has been the “go-to” for women with hypo-thyroidism. This was a branding campaign that build off that heritage and reminded these women that “only Synthroid is Synthroid”.
XARELTO is a Direct Oral Anticoagulants, or DOAC, that treats AFib, DVT/PE and CAD/PAD—blood clots.
This is the new campaign, “Life Clot”, which brings into focus all the potential things and experiences one could potentially lose due to a blood clot
CELDDESTI by Arcellx and Kite, is a breakthrough CAR-T treatment for people who suffer from relapsed or refractory multiple myeloma.
Omnipod (Insulet)
The first wearable, automated insulin delivery system
HCP launch campaign for Gilead’s new PrEP for HIV. A breakthrough treatment that’s given just 2X a year.
Print and digital campaign for TECENTRIQ
TECENTRIQ is an immunotherapy for stage 4 cancer patients.
This was the launch of the Affordable Care Act for NY State, also known as "Obama Care". We named the organization, "New York State of Health", and created a fully integrated campaign. The success of this campaign was overwhelming, enrolling over 1,000,000 New Yorkers in the first year, and making NY State of Health a case study from The White House itself.
Print and digital campaign for Western Union.
This was a fully Integrated campaign to educate patients about the dangers of counterfeit Viagra, by touting the value proposition that Viagra is "The Real Deal".
Some fun stuff for Bud Light's new campaign, "Keep the Light On".
To build on the “Love your Numbers” campaign, “Choices” was the next generation creative for INVOKANA, a treatment for people with Type-2 diabetes.
COLOGUARD is a revolutionary breakthrough in the early detection of colon cancer. It’s a non-invasive kit that you do your self, at home with 98% effectiveness in detection.
The campaign featured TV/broadcast/digital/social
Ankylosing Spondylitis, hard to say, even harder to live with.
AS is a debilitating inflammatory disease that, over time, can cause some of the bones in the spine (vertebrae) to fuse. This fusing makes the spine less flexible and can result in a hunched posture, not to mention a life time of extreme pain and suffering.
This was a non-branded campaign for Europe, funded by COSYNTEX, NOVARTIS.
When United Airlines decided to revamp their legendary Mileage Plus program, allowing members to use their miles for experiences beyond a seat on a plane, this was the campaign that launched it.
TV
Digital
Integrated campaign including:
TV
Out of home
Digital
Garnier Anti-dandruff shampoo was "the better way" to get rid of dandruff. So, through user-generated content, we challenged people to show us their "better ways" of doing things. We turned it into a contest, where the lucky winner won The Best 48 hours of their life—a trip for them and 3 friends to spend 48 hours in Las Vegas, all expenses paid!
This was an wareness campaign for ARANESP, a red blood cell booster for patients with anemia.
Campaign for Keytruda
(breakthrough immunotherapy for stage 4 cancer patients)
It's not often that a TRU-ly breakthrough cancer drug comes to market, but that's exactly what KEYTRUDA is. For people with stage 4 cancer, KEYTRUDA could literally help them live longer. In this emotional and honest campaign, we asked actual patients and their families to tell their "TRU Stories" and show how KEYTRUDA has helped them to live longer.
Two Integrated campaigns, consisting of print, digital, OOH, for Atlantic Health System, a NJ healthcare institution.
VEO is a new brand line of cleaners, made from 100% green ingredients. Something that's not common in household cleaners. VEO also knew that "going green" isn't always the easiest, or most convenient thing to do—so we embraced this insight, and created a campaign of print and out of home, that had a little fun with the hassles of "going green".
Here are some of the best spots I've done. I love doing TV
Over 10 million Americans suffer from indoor allergies. And until now, the only real treatment was an arduous regimen of painful allergy shots.
ODACTRA® is a breakthrough, under-the-tongue treatment you can take at home—and with higher efficacy than those painful shots.
To get would-be patients to ask their doctors for ODACTRA, we came up with a catchy tagline and rallying cry— “Over your allergies? Think Under your tongue”. This massive digital campaign, with supplemental print, served as the launch.
Pfizer COVID-19 Vaccine
TV / Social / Digital launch campaign for Pfizer’s “Co-admin” messaging for their COVID-19 + FLU shots together at the same visit.
ETHICON a division of J&J, designs and manufactures surgical supplies and devices. This is some Professional work I did for them.
Some oldies, but goodies.
